A company's identity is like the tip of an iceberg; it's what happens below the surface that gives the tip its visible, tangible character. If people from outside our organization only ever experience the tip of the Neoris iceberg, we would like it to be no different for them than if they had taken a journey to the very center of our company.

Neoris identity is a unique expression of who and what we are. This personality is revealed by what we do, what we say and even by what we think, on whatever scale. Sometimes it can be the very smallest detail in your communications that sends out an all-important signal - an example of how this can go wrong is shown opposite. A carefully controlled corporate identity is one of the most effective ways of projecting a powerful image that will help us to succeed in any market, anywhere in the world.

The purpose of these guidelines is to provide the practical tools and information needed to carry out our Identity Strategy. By following these guidelines, you will do your part in helping us increase the value of the Neoris brand in the marketplace.