The Neoris logo is the most visible symbol of our company. Whenever possible, reproduce the Neoris logo in the preferred two-color logo version. It is not allowable to alter the logo in any way. Help us build and protect the Neoris brand by following the logo guidelines

Main version of the brand logo:
Color logotype with tagline 

Color versions, whether positive or negative, are optimal applications of the logotype that best represent the brand as they are reproduced with corporate colors.
The version shown below should always be used on a full white background.

Negative version of the brand logo:
This is the logotype on a corporate blue background. Color logotype with tagline. The logotype with corporate colors can also be reproduced as a negative image.
 

Possible uses of logotype components
The brand logo is made up of two elements: logotype and tagline. The optimal application of the brand logo includes both elements, but it may be used without the tagline.

 Black and white adaptation of the logotype
The logotype may be reproduced in black and white for application in graphic media such as newspapers. It may be adapted to a gray scale, where the red corporate color in the tagline is replaced by 35% gray. The logo, which is blue in the color version, remains in black.
 

 Reproduction of the logotype in a single color on non-corporate colored backgrounds
If the brand logo must be reproduced in a single color, the color will be corporate blue (Pantone 281 CV). The situation may arise in which the brand logo is reproduced on third-party material. In this third-party case, the ruling element will be this material. As a result, its colors will have an overall presence, and Neoris will assume a secondary presence (third-party brochures, web sites, etc).

If the use of corporate blue is not possible, the brand logo will be fully reproduced in black or white, depending on the shade of darkness of the background color.

If the brand logo must be implemented on non-corporate colors, the single-color, corporate blue version can only be used on light gray backgrounds (less than 20%). In other cases, full white or black will always be used. (See page 10 regarding bans on brand logo use.)
 

Minimum free space required around the logotype/Minimum, reduction/Company signature
The logotype is designed to act effectively in any environment, but for proper representation, free space must be left around its perimeter. The clarity of the message depends on this free space, to help avoid unwanted “visual contamination”.

unit of measure: 25% of the height of the box.

The logotype may be reproduced on any scale, but for optimum representation it should not be reduced beyond that of these versions..
 

 A small “signature” may be incorporated into the logotype, for placement on materials developed by Neoris, with prior client consent.

Criteria for the use of the logotype with signature are the same as those for the brand logo in general. As it will be reproduced on such a small scale, it will be monochrome (black or white) over whatever color corresponds in each case.