Customer Relationship Management
In an environment where many companies have lost sight of the real meaning of customer relationship management (CRM), it's critical to remember what CRM is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.
SAP CRM software has helped companies in more than 25 industries make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness, streamlining critical business processes across and beyond customer touch points, and quickly adapting to changing business and customer needs.